“You cannot step twice into the same river, for other waters are continually flowing in.” Heraclitus (ca. 500 BCE)
How to Stay Visible on the Web Organically
The Importance of Search Engine Optimization
By: Michael Berkman
John F. Kennedy once said that “Change is the law of life. And those who look only to the past or present are certain to miss the future.”
Even though we’re pretty certain when giving this quote Kennedy wasn’t referring to Search Engine Optimization and the importance of frequently changing the content of your website in order to affect your organic (or natural) ranking within the major search engines, we ARE sure that what he was saying was that change is not only good, but necessary in order to grow and be successful.
At MDWEB Corporation , we understand that content is king on the Internet. Updating your content frequently, as well as using specific keywords and key phrases on your website, is crucial to the present and future success of your website.
Search Engine Optimization is the process of specifically using certain keywords and phrases within a site that will affect a sites ranking within major search engines. basically. The bottom line is if you want your business to be successful and have longevity on the web, then hire a website designer with strong search engine optimization skills.
Perfecting optimization is not magic. No more magic than an accountant doing your taxes, a lawyer representing your case, or a doctor diagnosing your ailment. At MDWEB Corporation , we focus on innovative website design and hosting with a strong emphasis on search engine optimization and search engine marketing.
We understand that it’s not enough to have a beautifully designed site, well written content, easy-to-navigate menu, and so on. In Today’s fast-paced and highly competitive market, your content doesn’t just have to be relevant; it needs to be current and ever-changing. By current, we mean that your site needs to have the specific words and phrases that search engines are seeking. To complicate matters even more, your website has to be well written, spell checked, formatted correctly, and your key words and phrases should change or be added to quite frequently, while at the same time keeping up with changing trends that keep you ahead of your competition. Not to mention the new content on your website will give visitors a reason to come back to your pages, or possibly forward some information to a possible business prospect or a friend. Your new content can also be used as an extended marketing vehicle by submitting your new content or articles to the search engines or other websites, with of course links back to your site. Hence your traffic grows.
Most users find websites by going to one of the major search engines (Google, Yahoo, MSN, Ask Jeeves, etc.) and typing in keywords or phrases related to their topic. Statistically, the first page will list 10 to 20 results along with sponsored PPC Listings where users are able to find their sites. Essentially, if your website doesn’t rank high enough, your target audience won’t make it to your site. Even if your website is listed on page two, you’re out of luck – most internet surfers don’t look past for the first couple of listings – essentially, your site is lost in cyber space.
Perfecting optimization begins with the most important ingredient: Content. When writing copy for a website, it’s important to have relevant, current content. The ultimate goal of a website is to be listed as one of the top 10 organic results on each of the major search engines. This placement essentially guarantees that your website will not only be found, but clicked on, giving you a better chance that the lead you worked so hard for will be turned into a sale, and therefore a return on your website investment.
Each website needs to be optimized according to the target website viewer. For example, say your website is a Honda Dealership in Maryland; it is crucial that when you type in “Maryland Honda” YOUR automotive dealership comes up in that search on the major search engines. This is very important if you want to get Internet leads.